Adele Potgieter

Professor Adéle Potgieter is an academic, keynote speaker, and business consultant with a strong financial background and a passion for strategic leadership, innovation, and inclusive economic development. As a professor in Marketing at Nelson Mandela University, she bridges theory and practice to empower individuals and organisations to thrive in complex environments. Adéle also leads a business coaching and consulting practice, where she works closely with entrepreneurs and small businesses to unlock growth and build sustainable ventures. Her work focuses on digital transformation, sustainability, and entrepreneurial development, with a particular heart for SMMEs and people development. Through her research, teaching, and speaking, she brings insight, authenticity, and a forward-thinking perspective on how leadership and collaboration can drive meaningful change.