Lauren Gouws

Lauren Kirsty Gouws is a professional copywriter, entrepreneur, and the creator of Momapocalypse, a brand built around the honest, chaotic, and often hilarious realities of modern motherhood.

With more than a decade of experience and over 19,000 projects completed for clients around the world, Lauren has built a successful copywriting career rooted in one simple belief: the most powerful stories are the honest ones.

Her work helping brands find their voice has shaped the way she approaches her own storytelling as a mother.Through Momapocalypse, Lauren shares the unfiltered moments of parenting that many mothers experience but rarely say out loud.